The emergence and sharing of fake ads is linked to the development of the internet and digital technology, and they are designed with the aim of manipulating or deceiving the public and gaining material benefits.

Over time, artificial intelligence is becoming an increasingly present tool used by many for both business and personal purposes.

The development of digital technology and the increasing presence of the internet in everyday life have marked the modern era.

In the modern digital age, it is impossible to imagine life without the internet and all its products and tools, including social media

Information overload occurs as a result of the continuous influx of numerous diverse pieces of information, data, and content that a person is unable to process in a timely manner.

Identifying and then combating fake news and misinformation about important topics such as climate change is extremely important in the modern world.

The online world is filled with numerous data, content, information, and news, and the user of the system is a subject who must skillfully navigate the vastness of the internet.

Hidden advertising is promotional, advertising, or sponsored content that is not clearly marked as such, but is presented as organic.

Influencers are individuals in society who have a large number of followers on social media, and their posts, or content, often have a significant impact on their audience.

Fake news and disinformation hinder democratic processes, undermine the truth, and leave destructive consequences on society.

Conspiracy theories blur the lines of truth, deceive individuals, and hinder the establishment of democracy and a healthy society.

Deepfake technology represents a powerful tool for creating false yet convincing content, aimed at deceiving and manipulating the public.